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Marketing Coordinator

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Florida (FL), Sarasota
Job Reference # or Name 2018-5072
DR Job Category Other
DR Job Type Marketing
DR Job Title Other
Job Title Marketing Coordinator
Availability Full Time
State Florida (FL)
City Sarasota
Address Log In or Register Here

Overview
Dental Care Alliance is seeking a dynamic Marketing Coordinator to join our team to drive new patient acquisition and customer retention strategies. This is a full-time position working in Lakewood Ranch, Florida.
We are passionate about what we do and the difference our dentists make in our communities. Our Marketing Coordinators work closely with the Regional Managers to identify marketing opportunities and develop traditional media, digital marketing, social media marketing, and community-based initiatives to reach new patients. We literally help people smile.
If you enjoy planning, coordinating, and delivering marketing plans with multiple touch points for customer engagement, then apply today.

Responsibilities
What you would be doing:

  • Collaborate closely with regional operation managers, office managers and partner doctors to identify demographics and compelling messaging and price points for effective advertising, sponsorships, and community initiatives.
  • Source and coordinate media buys for print, television, radio, outdoor & other venues as needed.
  • Write and edit advertising copy and collaborate closely with internal team and external advertising agency to guide projects from initiation to completion.
  • Develop and execute branding initiatives to promote and position our dental offices as the best in their communities.
  • Create marketing plans, track budgets, allocate resources, and provide ROI.
  • Grow online presence through website updates, original content, online reputation management and social media interaction.
  • Order promotional materials, coordinate event participation, and follow up on new patient acquisition leads.
  • Create high-quality, accurate marketing collateral on deadline for multiple markets and audiences.


Qualifications
Desired Skills:

  • Bachelor's degree in marketing, public relations, communications, or related field.
  • Minimum 3+ years of marketing and advertising experience with multi-location company.
  • Strong writing skills with the ability to create compelling calls-to-action.
  • Excellent problem-solving, organizational, & verbal communication skills.
  • Must work in a collaborate environment, be comfortable offering opinions and new ideas, and take direction well.
  • Must thrive in fast-paced, deadline driven environment.
  • A positive attitude when working with and helping others.
  • Agency experience helpful, but not required.
  • Position will require some travel.

Additional benefits for full-time employees:


  • Medical
  • Dental services
  • Life insurance
  • Vision
  • Paid time off
  • 6 paid holidays off
  • 401k to name a few


DCA Mission
We improve the practice of dentistry by partnering and supporting our dental professionals, so they can create a lifetime of healthy smiles for their patients.

DCA Vision
To be the trusted partner of choice for the industry's best dental professionals.

DCA Values - USMILE
U nleash Career Potential—of our employees and partners
S ervice Excellence—to our professionals, patients and families
M eaningful Contribution—all can make a difference
I ntegrity First—in all we do
L eadership—in our field and we assume accountability
E xcellence in Action—we are committed to get the job done

Our mission, vision and values are a vital part of our everyday interactions with all employees, and most importantly, with patients and families.

You will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

Dental Care Alliance. Stronger Together.

#CB

04/23/2018 02:29
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ref: (2018-5072)
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