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Local Search Specialist

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California (CA), Irvine
Job Reference # or Name 3847
DR Job Category Other
DR Job Type Marketing
DR Job Title Other
Job Title Local Search Specialist
Brief Job Summary Local Search Specialist As a Local Search Specialist you will be developing and implementing local s
Availability Full Time
State California (CA)
City Irvine
Address Log In or Register Here
Local Search Specialist
As a Local Search Specialist you will be developing and implementing local search strategy. This individual will be responsible for the day-to-day management, development, and optimization of local search digital campaigns. The Local Search Specialist will work on local search directory & ad research, creation, analysis, and optimization.

Responsibilities:

- Manage relationships with vendors and partners (e.g. Yelp, Yext, Google and others) to optimize office information (NAP - Name, Address, Phone Number), resolve issues, create solutions/strategies and produce actionable reports.
- Manage data collection for report generation as well as create/update daily, weekly and monthly reporting dashboards to be distributed internally, providing statistical information for websites and digital campaigns.
- Manage and optimize Digital Marketing initiatives for 500+ affiliated dental offices nationwide. Ensuring data integrity for these initiatives.
- Develop office naming recommendations based on digital research of new office locations. Work with internal stakeholders to determine the optimal name that incorporates local search opportunity within brand guidelines.
- Create training documentation to educate relevant internal stakeholders of essential functions. Utilize the documentation, relationship building, and experience to be thought leader for local search within organization.
- Collaborate with other marketing team members to provide comprehensive marketing optimization opportunities.
- Other duties and responsibilities as assigned.

Qualifications:

- Bachelor's Degree in Marketing, Communications, and/or equivalent combination of education and experience.
- Minimum of 3-5 years relevant work experience in enterprise digital marketing for a multiple nationwide locations business.
- Experience in communicating with vendors/partners about digital strategy and management, internal stakeholders about campaign strategy/status and cross-functional teams about leveraging work to meet goals.
- Experience with call tracking and multiple location data management.
- Knowledge working on enterprise platforms and solutions.
- Advanced knowledge of Microsoft Excel, including pivot tables, charting and lookups.

Your commitment to Pacific Dental Services® is the key to our success. In turn, we'll reward you with a benefits package that shows we care about you, your family and your future. We encourage team members to develop their distinctive talents and strengths-and embrace an entrepreneurial spirit that rewards individual achievement.

Irvine, California, US
Pacific Dental Services (PDS) partners with individual owner dentists across the U.S., providing them with business support services so they can stay focused on their passion: dentistry. PDS and its supported owner dentists offer career opportunities nationwide. Established in 1994, PDS has been ranked in Inc.'s 500|5000 list of America's fastest-growing private companies for eight years in a row, and continues to grow. PDS is founded on a core set of values that guides our daily lives, distinguishes the strength and character of our organization and directs our critical decisions. At PDS and in our supported offices, we aim to be the very best at everything we do. Fortunately, that helps us attract the very best team members - and we hope you'll be one of them.

08/02/2017 10:21
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